Sheltering Wings provides safe haven for victims of domestic abuse. As one of the largest and most well-equipped facilities of their kind in Indiana, they’re able to help women and children in ways many other shelters can’t.
They needed a television commercial that educated the public about the pervasive nature of domestic abuse in society while also positioning their shelter as place of hope and safety.
Seal Ideas partnered with Molloy Design Collaborative to create this :60 branded television spot. The spot features all-original footage shot from across the State of Indiana. We were also able to obtain permission from acclaimed singer/songwriter. Sufjan Stevens to use the song “Redford” from his album “Greetings from Michigan”.
The result was a moving “60-second film” that feels more like an emotional experience than a television commercial